Richard Waddington

Chairman, EMA

Jurisdiction: UK

Specialism at work

Strategy, leadership and motivation

Favourite hobby

cycling, golf, tennis – anything to get the adrenalin running.

Best piece of advice

Be focused, committed and have humility

50 word overview

A specialist in Live Communications. Having built an internationally renowned agency which he sold in 2012 Richard both consults and invests in early stage businesses. A believer in clarity of message, business principles and behaviour’s he has a saying ‘Events are the New Advertising’ Brand management is about trust, promise and delivery.